The Gap
Sponsors have no regulated mechanism to offload performance-linked liability.
· Earnings structures transfer incentives — not risk.
· There is no regulated instrument to transfer what remains.
Sponsors bear the exposure with no mechanism to hedge it.
We're building the performance risk transfer market.
Market Validation
Q2 2026
Confirmed by an NFLPA Certified Contract Advisor and attorney with over two decades representing professional athletes that no standardized, regulated instrument exists for commercial counterparties to hedge performance-contingent athlete exposure
Q2 2026
Confirmed by a Senior executive, professional racket sport equipment and apparel brand with active athlete sponsorships, that performance-contingent commercial terms create unhedged balance sheet exposure — and stated interest in a regulated hedging instrument
Q2 2026
Confirmed by the Chief Executive of a multi-sport equipment and apparel brand with active or in-development performance-contingent athlete sponsorships in professional pickleball, padel, tennis, and others, that current exposure is carried on the balance sheet using actuarial estimation, with insurance products only commercially viable in higher-value sport categories — and stated interest in a regulated hedging instrument
Q2 2026
Professional validation from a Senior FP&A Analyst, major global multi-sport sponsor, of a valid use case for a regulated and accessible performance liability hedging instrument
Q2 2026
Market viability confirmed from a Senior marketing professional, major Olympic sponsorship services organization, for a regulated and accessible performance liability hedging instrument
Q1 2026
Concept validated across multiple single-sport corporate sponsors
Q4 2025
Concept development initiated
Q4 2023
Problem identified
Institutions
Transfer performance-linked liability off the balance sheet into regulated, liquid markets.
Performers
Objective, market-derived pricing for performance output — reducing the information asymmetry that currently suppresses compensation for high performers.
Request Introduction
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